Development Of Psychological Thoughts In The Philippines

Development Of Psychological Thoughts In The Philippines It started during the 1980s. In the context of Philippine colonial education, Filipinos believe that scientific psychology came from the West. Murray Bartlett, an American established undergraduate psychology courses in the College of Education, University of the Philippines. American textbooks and English language were used as the medium of instruction. The good thing here is that literary writing was in Filipino language that was in dominance. Francis Burton Harrisons policy of attraction was also introduced during this time.  [1]   The works of del Pilar, Jacinto and Pardo de Tavera were rich sources of psychological theories even though they were propagandists and not psychologists. Even Gen. Emilio Aguinaldo mentioned the term Psicologos del verbo Tagalog in his speech. They were not title holders in Psychology but they still have this innate nature. The English language and the American system of Education were the instruments used. During the twenties American psychology teachers were replaced by Filipinos.  [2]   The Philippine objection to uncritical importation of Americans Psychological models challenged some of the Filipinos. The first attempt was done by Sinsiforo Padilla who took over from Alonzos position as a chairman at the University of the Philippines. Nevertheless, it was his colleague Manuel Carreon who took the cudgels for appropriate relevant psychological testing. 1926 he published in New York his Ph.D. entitled the Philippine Studies in Mental Measurement. The arguments he presented was valid but the his wrong move was he published it in English. Nobody listened to him because during that time most of psychologists were ahead and they administered American tests. Some understood part of Carreons message were modified to fit the Philippine context. change-apples-to-bananas  [3]   Isidoro Panlasigui identified the new culture of Psychology. The third generation of American brainwashed Filipino psychologists like Panlasigui. Due to this, Panlasigui admires America and it was clearly showed when he wrote about the psychology of the Filipino as he fought for the colonial language to be used. Alfredo V. Lagmay and his colleagues were sent to the United States not to neutralize the department. Lagmay studied Psychology in Harvard where he was trained in the area of Experimental Psychology. He came back to the Philippines during the poor unrest under Hukbalahap with Luis Taruc, as the head. During that time, the Department of Psychology in the University of the Philippines was part of the College of Education. It was then Lagmays first move to transfer it to the College of Liberal Arts by changing the educational point of view to a more scientific basis of orientation. Experimental Psychology is now an integral part of the undergraduate curriculum in Philippine schools and it was because of him. The U.P Department of Psychology was perceived as behavioral orientation form the 50s up to early 70s. His students continued some remarkable and significant studies in the field.  [4]   The History and Lines of Filiations in Philippine Psychological Thought Psychology-Academic This aspect of psychology became part of university curriculum under Francisco Benitez during 1922. It was first taught in the University of the Philippines as a part of the education curriculum. This is the period wherein several studies in psychology such as Experimental Psychology, Educational Psychology and Psychology of Advice Giving were introduced. It was said that the Western Psychology first entered the UP system but it was spread widely in UST (University of Sto. Tomas) and University of San Carlos in Cebu. During the year of 1954, Joseph Goertz established the Department of Psychology and used English as the medium of teaching. On the other hand, in the midst of its growth in Manila this discipline was also introduced as a course in the University of St. Louis in Cordillera. It was facilitated by Fr. Evarist Louis a missionary priest.  [5]   Psychology-Academic Philosophy However, Psychology-Academic Philosophy was established first at University of Sto. Tomas by Spaniards and improved by the Jesuits. This aspect was older than the aspect mentioned before. It started and founded in many universities like UST (University of Sto. Tomas) and other Spanish institutions like San Ignacio and San Jose. In such institutions the medical and philosophy courses started. The ideas and written records on that time were seen to be related to Psychology. In a deeper analysis those can contain the way of life before. It includes the language , how the indio perceive the concept of self ,its criticisms and the activities of the ancient civilization. Ethnic Psychology The third aspect of Psychology known as Ethnic Psychology. It originates from the Filipinos and through the influence of other countries. It is not only older but also much complicated compared to the previous aspects. It has many strands to be entangled and one of those is the psychology that came from the Filipinos themselves. An indigenous psychology that is owned or influenced by other countries. The language is a cone attributing factor especially those activities that can show the collective experiences of Filipinos. The works of Jose Rizal and Isabelo de los Reyes were consisted of Filipino Psychology and it was greatly connected to the Psycho- Medical Psychology of our forefathers.  [6]   Social Psychology The study of Social Psychology is defined as a systematic study of the nature and causes of human social behavior. Primarily, its concern is about human social behavior. It includes a lot of matters regarding the individuals impact on other people, the processes of social interaction and the relationship that exist between individuals in the society. It is not just concerned with the nature of social behavior but also with its causes. The study seeks to unravel the reasons and pre conditions of social behavior. It also depicts the analysis of social behavior in a dynamic way. It relies on methodologies, findings, experiments and surveys. In asking what the study is all about its 4 main concerns were also considered as a means of knowing it clearly. Basically it is about the impact that one individual has on another, the impact that a group has on its members then vice versa and the impact of a group to another group.  [7]   In the context of the discipline in a working definition. Psychologists focus their attention in understanding the behavior of individuals within the context of society. It is primarily concerned with the understanding of the how and why individuals behave, think and feel as the way they do. In dealing with behavior we mean feelings and thoughts as well as overt actions.  [8]   Consequently, it is defined as a scientific study of how a persons behavior, thoughts and feelings are influenced by several factors that can be real or imagined in the form or the presence of others. The field looks at behavior and mental processes including the social world in which we exist, as we are surrounded by other whom we are connected and by whom we are influenced in so many ways. It focuses on influence.  [9]   The definition of Social Psychology in the Filipino context was explained through the interview that I have conducted. According to Ms. Leslee Natividad from the Department of Social Sciences, University of the Philippines, Los BaĠos ,when I asked her what is the role of Filipino Social Psychology in the deeper understanding of Filipino behavior? She gave me a definition to answer the question . First we have to define first what Social Psychology is soà ¢Ã¢â€š ¬Ã‚ ¦Social Psychology is the study of how individuals affect the society and how the society is affecting the individual .If were going to relate Filipino into that on how the Filipino is affected by the society that we have here in the Philippines and maybe in the world in general. Now the world and the Philippine society affect the Filipino individual. As a person, everything that we are experiencing around us. Things that we are seeing, things that we are hearing, things that are affecting each and every moment of our lives that is part of Filipino Social Psychology. All of our behavior is shaped by the kinds of experiences that we have.  [10]   3 Main Areas of Social Psychology Social Influence It is the way in which other people affect our behavior. It is a process through which the presence of others can directly or indirectly influence an individual. These are ways in which other people affect our behaviors through thoughts and actions. How we are raised by certain people to whom we interact can affect our behavior. It varies with Conformity, Compliance and Obedience. Conformity which pertains to the changing of ones own behavior to more closely match the actions of others, Several studies suggest that individuals will change their behavior to conform to those of the group. They can be influence by private vs. face-to-face contact Plus, the gender and culture. Compliance is the act of changing their behavior due to another person or group asking them to change. Particularly, it happened when there is absence of authority and power. Obedience is also a way of changing behavior at a direct order of an authority figure. Social Cognition It is defined as the ways how people thinks about other people and how they act toward other individuals. It varies because of attitudes which consist of the way a person feels and thinks as well a person behaves. Impression formation is also a part of cognition which is forming the first knowledge or judgment about a person seen for the first time. Attribution is the process of explaining self behavior or others. They use this to make sense of the social world through mental processes.  [11]   What was once called the objective world is a sort of Rorschach ink blot, into which each culture, lack system of science and religion, each type of personality, reads a meaning only remotely derived from the shape and color of the blot itself.In this aspect of judgment of are beauty are based on the way we think about things. There is no universal concept or characteristics of people and object that are beautiful for them. Whatever we see around us is as much the sum total or our biases, thoughts and feelings as it reflects what physically exist. Those perceptions are active process of selecting, organizing and interpreting various bits of information so that we can create our reality.  [12]   Social Interaction It is a way of knowing the positive and negative aspects of behavior. It is the area of Social Psychology which involves interaction and relationship between people. It includes prejudice which happens when an individual holds an unsupported and negative attitude towards other members of the society. It also varies with discrimination as treating people differently because of prejudice. Liking and loving, aggression were also developed here.  [13]   The liking and loving in our society known as interpersonal attraction is widely observed. Each one of us is attracted to some personalities in our society. It can be influenced and proved by the similarities, position, physical appearance and familiarity of both sexes  [14]  . The nature of aggression involves hurting others. It has been defined as any form of behavior directed towards the goal of harming or injuring another living being who is motivated to avoid such treatment. (Baron and Richardson, 1993) According to psychologists they have identified three types of aggression. Firstly, is the Person-oriented aggression wherein the main goal is intentionally hurt someone. Secondly, is Pro active aggression when an aggressive behavior is done to achieve some desired outcome like gaining possession of an object. Lastly, is Reactive aggression is the reaction of an individual to an aggressive act.  [15]   In a positive way one of the best examples of pro social behavior is Altruism. It is a helping behavior that is costly to an altruistic person. It is a desire to help even there is no possible reward. It is always expected to depend on empathy. Empathy is the ability to share emotions and understand another person.  [16]   Projects of Filipino Psychology The first project is to develop indigenous psychological concepts. Ethnic concepts and theories can be translated into another language but deviations in meaning will occur especially with respect to location. There were some concepts that Filipinos exhibited and some foreign researchers tried to analyze and study. The first was the concept of Shame or Hiya which was studied by Frank Lynch in 1961. Sibley during the 1965 analyze this behavior. During 1981 Salazar studied it thoroughly and said that it was a complete societal feeling that is not only passive but also active. He showed the external aspects hiyain, ikahiya at manghiya and also the internal aspect that involves the feelings and emotions like the act of kahiya hiya and mahiyain. The second concept was Fatalism or Bahala Na. Bostrom in 1968 was the first psychologist that become inquisitive about this Filipino behavior. He compared it with American Fatalism but in Filipino Psychology it has a different orientation. Before , Osias explained way back the 1940s that bahala na attitude is the combination of fatalism and determinism. On the other hand Lagmay corrected it and said that for him it is not about fatalism it is more of determination and courage to face unguaranteed times. Lastly, is the concept of Utang na Loob which was translated by Charles Kaut into English known as debt of gratitude. Enriquez disagreed and Holnsteiner gave his opinion that utang na loob is contractual.  [17]   The second project is utilization of indigenous research methods. The role of Santiago and Enriquez in building a concept of Filipino oriented research was very important. They suggested a model to be used in research. The model will serve as a guide of researchers of indigenous ways. It was divided into two scales. First is used in knowing the idea and diwa of an member of a society. It includes Pagmamasid, Pakikiramdam, Pagtatanung- tanong, Pasubok, Pagdalaw dalaw, Pagmamatyag, Pagsubaybay, Pakikialam at Pakikilahok. The other scale is for the researchers to know what will be the future or end of their study. They use several stages such as Pakikitungo, Pakikisama, Pakikisalamuha, Pakikibagay ,Pakikisangkot at Pakikiisa The third project is to create an authentic and appropriate social scientific psychology. In the deeper analysis of constructing a real version of social psychology social behavior is a must. The society of Filipinos revolves smoothly because of their Pakikisama and Pakikipagkapwa. In dealing with both concepts it has been discovered that between the two pakikipagkapwa is more important for Filipinos. It has a more deeper sense and implication. It means treating other people as fellow man. In English the context was changed. The word other perceiving the self and other self in an individualistic way.  [18]   The Bases of Filipino Psychology Primarily, Prior knowledge of Psychology was the first basis of Filipinos for it involves important parts of Filipino Social Psychology. The knowledge of psychology Babaylan or Catalonan for the native Filipino people was an important part of Filipino Psychology. The Babaylan was the first Filipino psychologists. Aside from this were the prayers and whispers of various ethnic groups in the Philippines. Those were rich sources and stream of Filipinos prior knowledge of Psychology. We were also used in the psychology of the Filipino literature, even if it was expressed in oral or written way. It includes proverbs, stories and legends. The values and attitudes that Filipinos inherited were significant bases of Psychology. It includes most of Ethnic Psychology.  [19]   Man and his Thoughts The second is the basis of man and his thoughts and it denotes giving importance to man and his or her ideas. This is where Filipino Psychology and Psychology in the Philippines met. Filipino psychology was a part and always been a part of the worlds psychology. This basis has a clear influence of rational psychology that has been developed and improved in the University of Sto. Tomas. This was considered as traditional philosophy rooted in the ideas of Descartes and written works of Aristotle. Psychology is an aspect of Filipino Psychology as an academic discipline in some universities in the Philippines.  [20]   Period of changing mind It was the third basis because it is associated with Filipino personality. There were a lot of bases seen in this period. Particularly, this basis was evident in the written works of some Filipino writers like Pedro Serrano Laktaw and Isabelo delos Reyes. Even before the psychology of language was seen in written outputs produced by Filipinos. It somehow showed the shallow orientation of Filipino in terms of experiences in researching and conducting studies. Filipinos should not dampen their spirits instead they should hope for some improvements. Period of giving value to societal problems The time of giving importance to societal problems was the fourth basis because this serves as a witness of the society. Hartendorp is one of the American psychologists who become interested in our Psychology. The theory of Osias in 1940 is about the relation of language to the society and in connection of the knowledge of paralanguage in the actions of the individuals. However, his period is also the time of some Filipino psychologists. In such a way Filipino Psychology have this sure basis and it includes the works of Isidoro Panlasigui, Sinsiforo Padilla and Alfredo Lagmay who all gave importance to the acts and capabilities of an individual.  [21]   Societal problems Problems in the society were the fifth bases because it gave value for improvement and development. Aldaba- Lim is known for giving high value in societal problems. He often encourages Filipino psychologists to listen to the problems of the society. All doubts in his dedication will vanished if a person will examine all his efforts and contribution in some of his researches in Psychology. The period of Activism served as a witness of this basis. Language, culture and Point of view Language, culture and Point of view were the sixth bases because it is the most fundamental of all bases.Filipino language and dialect is very significant because it is a witness in the many studies conducted and translated into foreign language. The field must still use medium, system and ways to guarantee the wide scope of study. Regarding culture there are none or very few Filipinos who still doubt about the language and culture of the Philippines. According to some professors and psychologists there was this acquiescence effect in the can be seen in a scale used and answered by Filipinos. The American perspective was used in analyzing this. It must be done primarily in a Filipino oriented point of view.  [22]   The Concept of Language The concept of local language as a source of concept for Filipinos is a helpful tool because it gives a clear connection to their culture. Language is not just one effective way of communication but also a rich source of information. It is an affluent basis for the better understanding and orientation of culture. It is suggested to formulate a certain Filipino concept from the broader and wider scope it has. Language is the primary source in the study of Social Psychology of Filipinos. The native language is a rich source of concepts meaningful for and significant to the local culture. As a source of insight, some concepts were proven to be important in understanding the Filipino personality, worldview and behavior. Some of those were the concepts of hiya(shame), utang na loob(debt of gratitude) , pakikisama(yielding to the will of the leader or the majority, bahala na (fatalism) and amor propio (sensitivity to personal affront) which even some American psychologists attempted to study those.The problem with the token use of Filipino psychological concepts in the context of a western analysis is that it can lead to the distortion of Philippine social reality and can affect the education of Filipinos.It still preferable to use the language as a main resource.  [23]   Most Filipinos speak Filipino, the national language; and English, the language for commercial and legal transactions. The Philippines is the worlds third largest English-speaking country, after the United States and the United Kingdom. Literacy rate is a high 96%.Approximately 111 languages and dialects are spoken in the country and most Manileà ±os speak at least one other dialect besides Filipino.  [24]   The Concept of Kapwa The concept of kapwa in Filipinos is an important aspect of Filipino social life. Kapwa is reflected because interaction among other individuals especially in the Philippines is an essential aspect of social life. Language reveals a lot about Filipino nature. For this reason, social interaction should be an evocative core of analysis in the process of classifying the concept of kapwa. The Filipino language in this notch, gives a conceptual division in several levels and modes of social interaction. Santiago and Enriquez identified eight in Filipino. The Levels of Interaction Interaction of Filipinos were categorized into levels namely pakikitungo (transaction/civility with), pakikisalamuha (inter-action with), pakikilahok (joining/participating), pakikibagay (in- conformity with/ in- accord with), pakikisama (being along with), pakikipagpalagayan/pakikipagmalagayang-loob (being in rapport), pakikisangkot (getting involved) and pakikiisa (being one with).  [25]   The concept of Kapwa as a shared inner self turns out to be very essential psychologically and philosophically speaking. While pagtutunguhan (dealing with/acting toward) is another term which can be used to refer to all levels of interaction. Besides, pagtutunguhan also connotes the most superficial level of interaction: the level of amenities while pakikipagkapwa refers to humanness at its highest level(Santiago,1976)  [26]   On the other hand aside from the concept of kapwa According to Russell, In 1922 there were several explanations in essay forms about the high Filipino Self Concept. One of the most ordinary is it being the character of race as Filipinos got from the Malays. In 1965 Fox said that this is a trait of Filipino culture that is paid to be in the social context because of its fortitude to produce close family ties. .  [27]   The Concept of Human Interaction The concept of Human Interaction includes the distinction between (Pakikisama or Pakikipagkapwa?) It is an essential part because it is very consistent in Filipinos. Aside from the good sides of interaction, previous work on Philippine values pointed our three evil characters in Philippine interpersonal relations. These are the walang pakisama (one inept at the level of adjustment); the walang hiya, (one who lacks a sense of propriety and the walang utang na loob, (one who lacks adeptness in reciprocating by way of gratitude. In a deeper analysis some studies were conducted, It was argued that pakikipagkapwa is more important for Filipinos. According to Enriquez, in spite of the fact that western psychology works in the Philippines, the use of Filipino has led to the identification of the value pakikipagkapwa which is more important that pakikisama. The barkada (peer group) would not be happy with the walang pakikisama but the Philippine society at large cannot accept the walang kapwa tao. Pakikipagkapwa is both a paninindigan (conviction) and a value. It includes all the other mentioned modes and levels of interaction. Pakikisama is a form of pakikipagkapwa but not the other way around. In fact pakikisalamuha is even closer than pakikisama in meaning to pakikipagkapwa.  [28]   Application of Filipino Social Psychology Filipino Culture The Social, Political, Ideational dimensions are diverse into aspects which were exhibited by Filipinos. The study of the customs and beliefs of Filipinos serves as a function of social and economic dimension of Filipino culture. The Philippine culture is such very rich. It was very evident in the following ways. In courtship and marriage most of the Filipinos regard this as a process of love as a parental affair. The marriage is the family affair which is measured as a success based on the number of children. Filipinos also believe in Babaylans and Catalonan which were said to posses supernatural powers to supplicate God. They were also fond of charms and they believe that when they perform their rites particularly on the Good Friday they will gain magical powers like anting-anting, lucky cards, stones and other stuffs. As a part of their social life they celebrate feasts to commemorate important events like Fiestas, Holy Week, New Year, Christmas and etc. It really played an essen tial role in the economic security and social solidarity of Filipinos. They are also known for their superstitious beliefs which are greatly connected to their rituals and ceremonies. In connection to supernatural beings they follow these beliefs to avoid bad luck. It was seen in birth, illness and death which control the psyche of Filipinos. In religion when Christianity was introduced by Spaniards, it became a driving force to the life of the Filipinos. They were also thoughtful especially when someone is sick and in need. They are afraid of what other people might say. Some of their practices include giving dowry, carrying of guns, choice of padrino and carrying bow and arrows, sibat and kris. During the time of our ethnic groups laws were also made with regards to property ownership an settling arguments.  [29]   Filipino Values Filipinos use values to fill the demand for democracy. The Filipinos are known to be hospitable. But aside from this trait, there are many other values that the Filipinos possess which help them live harmoniously with their neighbors. These have also made the Filipinos appealing towards others due to their pleasant demeanor. The following are some of the Filipino values such as Bayanihan is the creation of an association with neighbors and helping whenever one is in disastrous need. Close Family Ties are something the Filipinos are well-known for. The primary social welfare system for the Filipino is the family. Many Filipinos live near their family for most of their lives, even as independent adults. Pakikisama or harmony, involves getting along with others to preserve a harmonious relationship. Hiya is shame and a motivating factor behind behavior. It is a sense of social decency and compliance to public norms and behavior. Filipinos believe they must live up to the accepted standa rds of behavior and if they fail to do so they bring shame not only upon themselves, but also upon their family. Utang na Loob or Debt of Gratitude, is owed by one to a person who has helped him great. There is a local saying: Ang hindi marunong lumingon sa pinanggalinangan ay hindi makakarating sa paroroonan, meaning, One who does not look back o where he started, will no get to where he is going.Amor Propio is concern for self image. Filipinos believe that how they present themselves to others is an important aspect to be accepted in society. Delicadeza or sense of propriety refers to sensitivity regarding the limits of proper behavior or ethics in a situation. Filipinos try to avoid even the appearance of impropriety. Palabra de Honor or word of honor is very important to the Filipinos. They believe that one must keep their word whenever they make a promise for the person to whom one has made a promise will count on it.  [30]   Filipino Family The study of Filipino Family is valuable because they value family relationship. In a traditional Filipino family, the father is considered the head and the provider of the family while the mother takes responsibility of the domestic needs and in charge of the emotional growth and values formation of the children. Children see their mot

The Subjugation of Women in The Yellow Wallpaper -- The Yellow Wallpape

The Subjugation of Women in The Yellow Wall Paper  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚      In the nineteenth century, women in literature were often portrayed as submissive to men. Literature of the period often characterized women as oppressed by society, as well as by the male influences in their lives. The Yellow Wallpaper presents the tragic story of a woman's descent into depression and madness. Gilman once wrote "Women's subordination will only end when women lead the struggle for their own autonomy, thereby freeing man as well as themselves, because man suffers from the distortions that come from dominance, just as women are scarred by the subjugation imposed upon them" (Lane 5). The Yellow Wallpaper brilliantly illustrates this philosophy. The narrator's declining mental health is reflected through the characteristics of the house she is trapped in and her husband, while trying to protect her, is actually destroying her. The narrator of the story goes with her doctor/husband to stay in a colonial mansion for the summer. The house is supposed to be a place where she can recover from severe postpartum depression. She loves her baby, but knows she is not able to take care of him. "It is fortunate Mary is so good with the baby. Such a dear baby! And yet I cannot be with him, it makes me so nervous" (Gilman 642). The symbolism utilized by Gilman is somewhat askew from the conventional. A house usually symbolizes security. In this story the opposite is true. The protagonist, whose name we never learn, feels trapped by the walls of the house, just as she is trapped by her mental illness. The windows of her room, which normally would symbolize a sense of freedom, are barred, holding her in. (Biedermann 179, 382). From the outset the reader is ... ...f the wallpaper . . . "(Gilman 647).      Bibliography Anderson, Daniel. *http://cwrl.utexas.edu/~daniel/amlit/wallpaper/whywrote/htm* Why I Wrote "The Yellow Wallpaper"? As it appeared in the October issue of The Forerunner, 1913." 1996. (19 Sept. 1998) Biedermann, Hans, ed. The Wordsworth Dictionary of Symbolism. Cumberland House: Hertfordshire, 1996 Cunningham, Iain and Holmes, Douglass. "Sensory Descriptions in The Yellow Wallpaper." 1977. http://englishwww.ucla.edu/individuals/mcgraw/wallpaper/senses.htm* (19 Sept. 1998). Gilman, Charlotte Perkins. "The Yellow Wallpaper." Women's Work - An Anthology of American Literature. Ed. Barbara Perkins, Robyn Warhol, and George Perkins. New York: McGraw-Hill, Inc., 1994. 640-650. Lane, Ann J. To Herland and Beyond: The Life and Work of Charlotte Perkins Gilman. New York: Pantheon Books, 1990.

Business Ethics (Nestle Company) Essay

Introduction Nestle is the world’s dominating health and nutrition company which is still now committing their promises to the people every day, everywhere by promising ‘Good Food, Good Life’ to their consumers to enhance lives with good foods and beverages. The development of Nestle was formed in the 1905 through the mergers and acquisitions of the Anglo-Swiss Milk Company, by the brothers George Page and Charles Page, and Farine Lactee Henri Nestle, by Henri Nestle. The company was then named after Henri Nestle in the year of 1866. The constant growing and developing of Nestle have successfully made them a famous brand and most people do recognize the existence of them in today’s world. Nestle’s portfolio has literally cover most of the foods and beverages category for instance, baby foods, bottled water, cereals, chocolate and confectionery, coffee, culinary, chilled and frozen foods, dairy, drinks, food service, healthcare nutrition, ice cream, petcare, sport nutrition and weight management. Identification Stakeholders Nestle’s engagement of stakeholders is based on their Creating Shared Value (CSV), which is allowing them to identify and determine emerging issues, to share the responses among the stakeholders and to continue to drive performance improvements. Nestle’s stakeholders can be categorized into three major groups. First group is the group of political which consists of Global Business Leaders, Non-profit Organizations (NGOs), Academics, International Organization, and Government Official. This particular group serves the common interests with Nestle which is in sharing the fresh thoughts and ideas on behalf of how the NGOs, governments and businesses can work closely together in order to eliminate the barrier between developments goals and commercial needs. Second group is the group of experts in social and environmental area that is relevant to Nestle’s field. This group is to communicate Nestle’s approaches towards the people and environment and collect and examine feedbacks based on CSV efforts and plans. Last group is the group of farmers, traders and key processors that contribute help in agriculture resources of Nestle. This interest in this group is to give the supports to farmers and  encourage sustainable development in agriculture worldwide. In addition to this, the stakeholders of Nestle are also relatively supportive to the CSV and were also highly corresponding about the issues, interests and specific areas of concern for example, the growing importance of climate change, the uprising challenges of both under-nutrition and obesity, the reduction of biodiversity from deprived land management, the competition between agriculture land and water resources from biofuels, child labour and also insufficient opportunity and attention given to support the vital role of women in agriculture. Ethical Issues Despite of being a well-known company, however, the Nestle Company has been boycotted and been listed one of the companies that is doing unethical acts which cause harm towards the consumers or their workers. Based on studies and researches, several cases and incidents have been investigated in regards of Nestle doing unethically. Marketing Strategy According to press releases and also Baby Milk Action (2012), one of the Nestle’s present marketing strategies are to discourage the ‘breastfeeding’ of mother to child. In additional to this, Nestle is also adding several logos and labels in the support of advertising reflect to consuming their products, in this case which is baby foods, is more ‘healthy’ and ‘effective’ than consuming mother’s breast milk and this leads to a moral issues for the mothers. On top of that, Nestle is also by this advertisement generalizing that babies who are being breastfed, therefore, are more likely to become sick due to the poor condition of the mother. These advertisements can be misled to exaggeration which is by marking facts with unsupported evidences. Besides that, the unethical act in exaggerating of the advertising continues where the Nestle Company is targeting on health workers with the claims of their newly formulated formula ‘The Gold’ in their foods and beverages which could possibly reduce diarrhea, cure brain and eye development and also strengthen the immune system. Several investigations was required by the World Health Assembly in order to examine the ‘effectiveness’ of ‘The Gold’ formula, however, been rejected by Nestle Company due to the reason of their research and  development is strictly private and confidential. Last but not least, the Baby Milk Action is also questioning about the false reporting that Nestle has been reported towards their baby food products. The United Reformed Church has spotted Nestle have violated several International Codes of Marketing Breast-Milk Substitutes, unfortunately, it was being false reported in their policy statements and reports saying the acts of Nestle doing has no harm towards their consumers, however, it does actually harms health. The investigation is still on going, but it has been dismissed constantly. ‘Nestle has gone to great lengths to enhance its corporate image but its disdain for the International Code’, says Yeong Joo Kean, legal advisor of International Code Documentation Centre. This supports that Nestle, in the desperation of enhancing brand images, however, violates several to exchange the success of its company by putting harm towards their consumers. Major Factors That Impact the Issue There are many factors that impact the ethical issue of Nestle, from social, economic and legal side. In another word, the unethical issues and actions of a company is always caused by the impacts from outside. Firstly, social factors affected the ethical issue of Nestle’s exaggeration advertising on its products. There are 3 reasons why Nestle exaggerate their advertisements and they are the market dominate, effectiveness of advertising and lack of consumers knowledge. Advertisements are effective because the range of advertising is very wide in the areas such as television, radio and online. An advertisement is easier to reach people in many different ways and easier to catch up people’s attention by using emotion and over exaggeration (Simmons, 2012). Besides that, according to Euromonitor International Plc (2010), Nestle is dominating in foods and beverages market. The effective of Nestle’s brand name and the consumer loyalty is high; therefore, consumers are easier to believe the products from Nestle without any rational judgments. At the same time, there are lack of knowledge on the ingredient and the effects of the products from Nestle because those ingredients used are not be able for people to see and only based on the verification. However, those verifications can only be forged by Nestle. Based on the factors above, Nestle exaggerate their advertisement by saying that their baby milk is better than breastfeeding in order to encourage people consume  more on their products. Another major factor is economy and it is explained by the ethical issues of Nestle is due to the demand of their product and also the desires of increase market share and revenues. Nestle aimed to maximize their profits and ignore the social responsibility of provide the truth of their products to their stakeholders (Shaw & Berry, 2010). The needs from economy growth on Nestle drove them into ethical issue which exaggerate their products and attract people to consume and increase the interest of the shareholders. Legal factor also impacted on the ethical issues of Nestle. As mentioned before, several investigations was required by the World Health Assembly in order to examine the ‘effectiveness’ of ‘The Gold’ formula† but has been rejected by Nestle because they said the formula is private and confidential. Nestle protected their formula by legal system and this resulted in unjudged of the effectiveness of their products. The real effects of â€Å"The Gold Formula† are covered by Nestle and encouraged the ethical issue of exaggeration advertising. Relevant Ethical Theories and Concepts As from the case regarding the boycott towards Nestle that were raised by the baby milk action organization, Nestle were said to be an unethical company as they used deceptive advertising to target the 3rd world countries while they are having language and literally barriers. (Kinnaird, 2011) Corporate Social Responsibility (CSR) has the twin effects of improving both short term and long-term corporate performance, furthermore, helps improve financial performance, enhance brand image and an increases the ability to attract and retain the best workforce. For a business to be successful in the long term it has to create value, not only for its shareholders but also for society. As mentioned by Nestle, the organizations’ approach is based on a long-term view, creating significant value to the society and also to maximizes the shareholder’s value as well as profit (Nestlà ©Ã¢â‚¬â„¢s Corporate Business Principles, 2012) but as a matter of fact, in 1974, Nestle started to sell infant formula at developing countries and has a result of malnutrition and caused death of babies. Nestle did not fulfilled the  responsibility to have an obligation to benefit the society at large. (Kinnaird, 2011) Kenneth Arrow mentioned that â€Å"there are two types of situation in which the simple rule of maximizing profit is socially inefficient: the case in which the costs are not paid for, as in pollution, and the case in which the seller has considerably more knowledge about his product than the buyer.† From the view of business, Ne stle were said supported by this statement as they are providing a wider range of choices to their customers. However, in the case where Nestle used deceptive advertising towards the market had led their consumer to a harmful situation. Hence they were then boycotted by the baby milk action organization. An organization with ethical responsibility is more likely to build a good reputation, which is more likely to bring financial rewards over the long term, and since Nestle’s view is aiming for long term, they should stop the trend of decreasing breastfeeding and advertising exaggerated formula to their customer. In the 3rd world countries, most of the citizens are not educated and aware of the knowledge of bottle-feeding as compared to breast-feeding. Thus advertisement promoted by Nestle might seem very deceiving to them and tend to believe that the formula product is beneficial to their children. From the theory of Post MacPherson (Shaw, 2011) that clarify the liability of manufacturers as well as the retailers, â€Å"due-care† concept which is â€Å"idea that consumers and sellers equal and that the consumer’s interests are particularly vulnerable to being harmed by the manufacturer, who has knowledge and expertise the consumer does not have.† At the same time, manufacturers bear the heaviest responsibility to prevent the customer from being injured by defective products. Analysis of the available Options In the world of business, it is always the decision between narrow and broad view. Milton Friedman argued that business has no social responsibilities other than to maximize profit. (Shaw, 2011) Nestle by then were boycott by the baby milk organization is due to their turning point in their business as they aimed to create significant value to the society but apparently they are only focusing on maximizing the organization and the shareholder’s profit and marched towards the narrow view aspect and abandoned the obligation of bringing positive value to the society. As a matter of fact,  Nestle had come out with a framework that look into the CSR in terms of creating shared value with developments by Mark Kramer together with Professor Michael Porter of Harvard Business School. In short, creating social and environmental benefit is the key of making an organization’s competitive over other organization in the long-term, says Kramer (2006) Recommendation and Conclusions As mentioned above, Nestle has arisen social problems whereas the babies who fed on the baby milk powder are tend to become sick, in serious case of poverty, babies are dying compared to those breastfed babies. In order to defuse these social problems, Nestle should give more attention to these problems. With the issues mentioned as the deceptive advertising, society’s benefits are being reduced. They are not understanding about how the product is really providing the benefits that offered to the product users. In some case, they are lack of knowledgeable about what the advertisement is proposing due to different conditions which experienced by some countries such as the language and culture barriers. Therefore, Nestle should work against the deceptive advertising and provide more accurate information for the customers. They need to share a common goal and to get through the various aspects of the product development, manufacturing influences, customer’s benefits and the knowledge in order to link between the Nestle’s approach of Creating Shared Values. Apart from that, Nestle need has a need to build up back its company’s confidence and the trust among the company’s products with the customers. Due to the deceive advertising and defective products that brings harm to the infant, customer are becoming less trust on the company’s products and even the brands. In order to rebuild the customer’s perceptions towards the company, Nestle can come out with some new marketing strategies to promote their products. As an example, they can improve their product strategy where the ambiguous details shown on the packaging. They can improve the labels and packaging to provide more information about the baby milk powder, even in more different language based on the market country accordingly. Besides that, they can practices on their promotion strategy to promote the products itself as telling more information to the customers, publics and enable the company to answer the customers’ questions about the ambiguous details that they receive. Therefore, customer can know more about the product, in turn, confidence and trust towards the company is being enhanced. To cut a long story short, boycotts are often lead a company to face problems in earning their profits and position themselves in the market as well as maintain a good relationship with the customers who are purchasing the certain products. At the same time, they do face ethical dilemma which are bringing negative impacts to the society and in turn, it brings harm to the company. In the eyes of others, they are making priority in profit maximization; however, they have ignored the corporate social responsibility which is playing an important role in the business. In order to retain the company’s reputation, several strategies as to reduce the ethical dilemma situations, needed to be done for longer-term effects, no matter to the company or the society. Companies must not only focus on the boycott, but also work into the path of changing the rules in the product development. Bibliography Action, B. M. (2012, April 24). Protecting Breastfeeding. Retrieved October 16, 2012, from Why target Nestlà © with the boycott?: http://info.babymilkaction.org/nestlebriefing Kean, Y. J. (2005). NESTLÉ AND THE INTERNATIONAL CODE:. An analysis by the International Code Documentation Centre. Klein. J. G., Smith. N. C. & John. A. (2002). Why We Boycott: Consumer Motivations for Boycott Participation and Marketer Responses. Centre for Marketing Working Paper. No (2). 701 Nestlà ©. (2012). Nestlà © Good Foods, Good Life . Retrieved October 16, 2012, from http://www.nestle.com/Pages/Nestle.aspx Kinnaird, E. (2011 Ð ¹Ã ¸Ã » 22-March ). Nestle Infant Formula Case. From Prezi: Make Your Presentation Zoom: http://prezi.com/r2gtyqwc1gmn/copy-of-nestle-infant-formula-case/ Nestlà ©Ã¢â‚¬â„¢s Corporate Business Principles. (2012). Retrieved from Nestlà ©: http://www.nestle.com/AboutUs/BusinessPrinciples/Pages/BusinessPrinciplesHome.aspx Shaw, W. H. (2011). Business Ethics. Boston, Uni ted States of America: Wadsworth, Cencage Learning. Simmons, L. (2012). Why Advertising Is So Effective. Retrieved October 16, 2012, from Netplaces.com: http://www.netplaces.com/addiction-recovery/cultural-lures-and-addiction/why-advertising-is-so-effective.htm YUNIKA Corp. (2010). Reasons Why Advertising

Technology And Its Effect On Digital Books - 999 Words

Innovation today like never before has a problematic effect on distributed. The Internet, imprinting on-interest and the digital book are the principle drivers of progress, affecting all parts of the distributed quality chain—from the way books are distributed. writers can be found easy by the customers without needing to a third party, conveyed (electronic commercial centers), sold e-tailers and read (digital books). The walk toward computerized books didn t begin with digital books customers. the Internet, which is the basic reason for electronic books that clients could download from different sources and read on their PCs. Early digital book customers, for example, Franklin s E-Bookman, rushed the computerized step, yet it was the†¦show more content†¦Offers of hardcover and soft cover book deals, in the interim, had dropped about 20 percent in that time. For the year, the AAP said in a report, digital book deals rose 117 percent. In printed books, mass-market sof t cover deals took the biggest hit, falling almost 36 percent. Hardcover deals were down 17.5 percent and exchange soft cover deals fell 15.6 percent. In December 2011 alone, digital book deals rose 72 percent. The AAP anticipated solid deals in the initial couple of months of 2012. As the cost of the Kindle, iPad and different tablets and digital book customers decrease, more individuals will buy these electronics and swim in the digital book space. As individuals purchase more e-books and read free e-books they download, they will probably buy less printed books. Hypothesis has emerged that Amazon will one day offer its Kindle, whose most modest model in 2012 was $79, for nothing, profiting exclusively on substance for the gadget. While Apple profits on offers of equipment, for example, its iPad, iPhone and Macintosh PCs, Amazon is more reliant on offers of substance. Actually, in May 2011, Amazon reported its advanced deals surpassed its print deals. As daily papers needed to swi ng to the Internet to guarantee survival, book distributers are discovering their way through the advanced age. As per an April 2012 story in the Wall Street Journal, Penguin hopes to discharge 50 upgraded e-books this year subsequent to